Falls & Co. helps your university do more with less through strategic positioning, and by modernizing your marketing to drive awareness, enrollment, engagement and improved student outcomes.

Approach & Perspective

Demographic shifts are increasing costs and competition. A post-pandemic economy makes job preparedness and career connections essential student services. Universities are now being challenged to prove their value, adapt to radical change and demonstrate what sets them apart from the competition. We can help.

Trends Impacting the Industry

Demand is Falling

Because fall 2020 enrollment rates fell at more than twice the rate of decline in Fall 2019, a renewed focus on strategic planning, clear positioning, laser-focused targeting, and distinctive programming are essential to drive awareness, interest and action. Trust Falls & Co. to help you differentiate from other institutions and more effectively compete for transfer, four-year and graduate school prospects. 

College Search Behaviors are Evolving

Counselor and influencer marketing are still enrollment marketing staples, but targeted, mobile-friendly paid and inbound marketing campaigns build broader awareness and enable effective nurture and yield campaigns earlier, with higher levels of efficiency. Our media team designs paid search, programmatic display and social campaigns that reach prospective students with your compelling message.

Purpose-Driven Meets Employment Prospecting

Record low job markets are driving a shift toward STEM and away from humanities. Yet more and more students aspire for purpose plus a paycheck in their careers. How do universities adapt programs and design experiences that effectively prepare and place graduates while inspiring a generation eager to make an impact? Falls & Co. is here to help.

Insights & News

Falls named to Forbes America's Best PR Agencies for 2021

Falls is proud to be named to the Forbes list of America’s Best PR Agencies 2021. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider.

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How do I get the most out of my agency relationship?

It may sound cliché, but to get the most out of your agency relationship, treat your agency like a partner. Don’t hold them at a distance or withhold critical information from them.

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Falls earns 13 PRSA Cleveland Rocks Awards in annual competition

Falls was honored once again at the 18th annual PRSA Cleveland Rocks Awards, a competition that recognizes the area’s best in marketing and public relations. 

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Falls expands, renovates headquarters in downtown Cleveland

Falls is excited to extend our lease and add 9,600 square feet of office space to our headquarter office in the Terminal Tower in Downtown Cleveland. After merging our two companies – Falls Communications and Falls Digital – and acquiring Wyse Advertising, the firm is adding the additional space to accommodate growth. 

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